Statements+and+Audience

 

Statements and Audience**
 * [[image:http://cache.boston.com/resize/bonzai-fba/Globe_Photo/2008/05/15/1210909246_5950/539w.jpg width="343" height="155"]]

1.The stated issue of the "McCain-Ohio Jobs" advertisement is the function of employees in Ohio and how it can change for the better if he were elected president. The other stated issue is of Ohio's economy. The issues of the advertisement are Ohio jobs, energy sources, and Ohio's economy. To go further in depth, certain issues being targeted are tax cuts, renewable energy, reform and job training.

2.These stated issues are the basis of the presidential ad. The presidential ad, "McCain-Ohio Jobs", also has underlying issues. Though it is a semi-stated issue, the underlying issue is also economy. The reason for this is that the advertisement mentions economy but all the factors go in with that subject as a whole. Thus the other economic problems, not stated, are the underlying issues. These other non-stated economic issues are problems such as poverty and social classes which ties in with jobs and tax cuts and the other job areas. The reason for this is that all the subject matters go hand in hand with one another.

3.The target audience of the advertisement are residents and job workers in the Ohio area and voters. The ad itself is about jobs in the Ohio area, so Ohio job workers would be the primary audience. The secondary audience would be residents throughout the Ohio area who believe that the ad would better the economy in Ohio and help better their lives. The third primary audience would be voters throughout the nation. The message toward the voters would be, if McCain could help the economy of Ohio, there is a possibility that this could effect the rest of the nation.

By Z. Mikol