Evidence+and+Effectiveness

Evidence and Effectiveness
7. Although McCain makes that argument that with his help he can raise the number of jobs in Ohio, he doesn't provide much real evidence to support it. McCain makes promises to lower tax cuts and create more job opportunities for small business'. He also promises additional funding towards renewable energy in order to revitalize the manufacturing companies as well as job retraining and cheaper health care.

8. McCain makes many claims on about his agenda to fixing the lack of jobs in Ohio. However, McCain has shown opposition in the past towards many of the subjects that he claims to support today. The lack of jobs in Ohio is part of McCain's own fault. McCain holds a large number of lobbyist support, and they both work to aid each other. In 2003, McCain supported his lobbyists in the Wilmington DHL deal, a deal that would merge major import/exporting hubs in Ohio getting rid of many works and turning a large profit. McCain's support of this deal cost many jobs in Ohio. McCain demonstrated his disposition towards money at the expense of lower class citizens.

9. Overall, the ad does a fairly good job of depicting McCain in a positive light and shows his concern over jobs in Ohio and how he plans to fix them. The ad is very effective towards Ohio citizens distressed over the lack of jobs.

Some of the key strengths in McCain's ad are:
 * Clearly states the aim of the ad.
 * Offers concise answers towards the issue of jobs.
 * Constantly puts the idea of change in the viewers mind.
 * Depicts McCain as someone who can make a change.

By C. Capistran