Approach+and+Arguments

=Issues =

=Approach and Arguments =

==  4. McCain's ad is an issues ad and a personal ad, it's an issues ad because it addresses the issues Ohio faces. It's a personal ad because whatever the decision McCain makes will affect the lives of the Ohio citizens. McCain talks in depth about how he will help Ohio create more jobs and renovate their old ones. He's showing them that he cares about them. This ad reaches out to the public by telling them what they know and what they want to hear. His ad does not apply to one person in general, but to the public. ==

== 5.This ad is a positive ad and not an attack ad. He never mentions Obama in any way. His ad is positive because he's saying what he wants to do to help Ohio. He's mentioning what type of changes he's going to take to make businesses in Ohio successful. McCain is making himself look flawless in the eyes of the Ohio residents.This ad gives hope to the Ohio residents, it shows them all the ways in which they will benefit if McCain becomes president. ==

== 6. The main argument presented in this ad is how John McCain is going to help Ohio's small businesses succeed. Ohio small buisnesses create more than half of all our jobs. Since we now live in such a competitive world where education and skills are highly recomended, Mcain is going to issue job retraining to help workers stay competitive. McCain wants reforms to make health insurance affordable. Many jobs don't offer health insurance, so the workers have to buy it themselves. One problem is that of the low income the workers make, many of them can't afford health insurance. McCain wants tax cuts in order to create more jobs. McCain's overall purpose is "Change is Coming" ==

== I will keep taxes low and cut them where I can. My opponent will raise them… I will cut government spending. He will increase it. My tax cuts will create jobs; his tax increases will eliminate them… We all know that keeping taxes low helps small businesses grow and create new jobs… I know some of you have been left behind in the changing economy, and it often seems that your government hasn’t even noticed… That’s going to change on my watch… - John McCain ==